Working Papers

Entertainment utility from suspense, surprise, and starpower

(Job Market Paper -- Current Version). 

This paper uses revealed preference methods to explore and quantify demand for non-instrumental information in entertainment, examining the "thrill" associated with the trajectory of an event, and the "skill" associated with information-conveying agents. Relying on the theory presented in Ely et al. (2015), I produce an empirically testable conceptual framework that examines the effect of suspense and surprise on consumer attention, incorporating spectator preferences for starpower of the information-conveying agents. Utilizing game-specific, high-temporal frequency secondary ticket marketplace and television ratings data from the National Basketball Association (NBA) during the 2017-18 and 2018-19 seasons, I measure spectator responses to suspense, surprise, and starpower. I find that suspense and starpower each enhance willingness-to-pay (WTP) and willingness-to-watch (WTW) between 4-30% depending on specification, while surprise induces a smaller viewership response. Interestingly, I find a negative interactive effect between suspense and starpower, suggesting that heightened suspense leads to differentially higher viewership with lower starpower on the court. These findings have important implications for entertainment companies, including leagues and television broadcasters, and advertisers.

Estimating worldwide benefits from a genetically improved banana: The use of CRISPR-Cas9 to control Fusarium Wilt Tropical Race 4  

(with Felipe de Figueredo Silva, Freddy Magdama, Matthew D. Potts, Ramon Leonardo Espinel Martinez, and David Zilberman).

Working paper available upon request. Revise and Resubmit at American Journal of Agricultural Economics. 

A big challenge to agricultural research is enhancing plant resistance for new plant diseases. Plant pathogens emerge sporadically and are a major source of crop production losses. In this paper, we develop a methodology to assess the economic benefits and impacts of developing and commercially introducing a genetically improved crop for an emerging plant disease. This framework incorporates both the dynamics of the spread of the disease as well as the diffusion of the solution in deriving the resulting expected net benefit, as well as its impact on farmers, producers who are affected by the disease, and producers who are not affected. We consider the time lag between the emergence of a disease and the availability of the new technology, which may be affected by regulatory and technical uncertainty. We apply our framework to the global market for bananas, which continues to be heavily impacted by Fusarium oxysporum f.sp. cubense Tropical race 4 (FocTR4). One possible solution to this problem is to use CRISPR-CAS9 gene modification technologies to develop disease-resistant varieties, yet timing of availability is uncertain due to both technological and regulatory uncertainties. We simulate welfare losses in the global market for bananas under different scenarios of disease and adoption of a solution. Our results indicate that without adoption of a solution, welfare losses range from US$ 40-83 billion, but depending on how quickly a solution is adopted, these losses can be reduced by 71-94%. The expected benefit of adopting a solution is equal to $45.37 billion dollars.

The political economy of COVID-19

(with Jacob Lefler and David Zilberman). Submitted.

Our analysis suggests that strict shelter-in-place measures introduced in the U.S. were reasonable based on initial estimates of risk to life. Using U.S. and global data, we find that mortality risk tends to be higher in locations with older populations, higher population densities, colder winter weather, and higher travel rates. Our estimation and examination of the raw data suggest that some developing countries have lower mortality risks than developed countries. These findings lead us to question the draconian social isolation policies in India, and other developing countries and suggest that political economic considerations may rationalize these policies. We also find that there has been underinvestment in prevention and mitigation that could have reduced the cost of adaptation and suggest that there is a lesson for climate change policies.

Works in Progress

The impact of environmental quality on recreation: Evidence from secondary ticket marketplace microdata for outdoor professional sporting events

(with Hal Gordon). 

The impact of Bay-Area sugar-sweetened beverage taxes on consumption and nutrition

(with Justin White and Sofia B. Villas Boas).
 

Are consumers willing to pay to avoid price uncertainty? Evidence from the vehicle leasing market

(with Andy Hultgren and Derek Wolfson). 

The impacts of recycling policies on convenience: Evidence from the CalRecycle program in California

(with Peter Berck, Gabriel Englander, Shelley He, Janet Horsager, and Sofia B. Villas Boas). 

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© Scott Kaplan, 2020.